How Claude Skills work

A Claude Skill is a file you install once into your Claude account at claude.ai. After that it's always there, in every conversation, on every device. You never need to activate it or call it by name. Claude reads what you're working on and applies the right skill automatically.

The skills are also designed to work together. A strategy session with the Offer Architect informs the Emotion Activator, which informs the Copy Component Builder, which informs the Million Dollar Marketer. You describe the problem and the suite handles the rest.

How to install a skill. Follow these steps exactly.

  1. Click a Download button in the tables below. Your browser downloads a .zip file. Don't open or extract it , uploaded as-is.
  2. Go to claude.ai > Customize > Skills
  3. Click the + button in the top right of the Skills panel
  4. Select Upload skill and drop in the .zip file
  5. The skill installs and enables automatically. Repeat for each skill you want.

Start here when you have a problem to solve

These run before you write anything. They think through the strategic layer so your copy has something real to say.

SkillWhat it doesDownload
Offer ArchitectMost marketing problems are offer problems in disguise. This checks your offer before you invest in copy, flags what's broken, builds what's missing, positions what's there. Get
Messaging StrategistWhen content gets engagement but not sales, the problem is almost always message stage. This diagnoses it and tells you what to say instead. Get
Buyer Psychology AnalystGoes three levels deeper than ideal client avatar: from the surface complaint to the emotional truth to the identity fear underneath. The language it surfaces is the language that converts. Get
Positioning CoachIf your messaging sounds like everyone else in your niche, this finds what you actually own and gives you the language to say it in a way no one else can. Get
Launch StrategistMost launches fail before they start. This builds the strategic architecture first: runway, phase messaging, and what audience readiness actually looks like. Get

Use these when you're ready to create something

The writing and content creation layer. Every output runs through MDM methodology by default.

SkillWhat it doesDownload
Million Dollar MarketerThe master execution skill. Emails, sales pages, captions, scripts, bios, ads, website copy. You describe what you need and it applies the full MDM methodology invisibly. Get
Emotion ActivatorBuyers don't buy features, they buy the feeling of having the result. This converts every module, session, and deliverable into language that makes people want it. Get
Copy Component BuilderSales pages underperform because components are missing or weak. This builds each one deliberately: headline, problem, solution, proof, objections, urgency, CTA. Get
Voice ExtractorPaste in your own writing and this extracts exactly what makes your voice yours: sentence rhythm, vocabulary, humor style, punctuation patterns. Every future output matches it. Get
Copy AuditorTells you exactly what isn't working and why, then fixes it. Audit a sales page, an email, a caption, or a bio before it goes live. Get
Content Angle GeneratorContent ideas rooted in your buyer's psychology, mapped to where your audience actually is. Your content moves people rather than just reaching them. Get
Social ContentApplies 13 neuromarketing mechanisms to every hook, caption, Reel script, and carousel. Built natively for each platform. Get
SEO/GEO/AEO ContentLong-form content that ranks on Google and gets cited by ChatGPT, Perplexity, and Claude. No keyword research required. You bring the topic, it builds the architecture. Get

Specific tools for specific jobs

Each one does one thing exceptionally well and hands the output directly to the right execution skill.

SkillWhat it doesDownload
Executive AssistantThe one you open when your brain is full. Overwhelm, decisions, emails to draft, calls to prep for, tasks to prioritize. Business and life, same quality of thinking. Get
Blueprint BuilderTakes your MDM Blueprint document and builds a custom skill file. Install it and Claude permanently knows your business, offers, voice, and brand before you type a word. Get
Offer Messaging ExtractorEight questions in, complete messaging document out. Who the buyer is, what they really want, the pain underneath the surface, the mechanism, the proof, the objections, the urgency. Get
Objection Neutralizer"Too expensive" has four different real causes, each needing a different response. This diagnoses which you're dealing with and gives you the exact language for copy and sales calls. Get
Launch Sequence PlannerTells you exactly what to send, when, and why. Pre-launch through cart close through post-launch. Every email has one job. Get
Content RepurposerLong-form into Reels, captions, carousels, Threads, emails. Short-form into blogs, YouTube scripts, podcasts. Bidirectional, built natively for each format. Also produces Carousel Builder-ready documents. Get
Testimonial MinerThe best copy in your business was already written by your clients. This mines testimonials, DMs, and reviews for proof assets, hooks, objection handlers, and voice of customer language. Get
That's the Quick Start done. Open any Claude chat, describe what you're working on, and the right skill fires. If you want Claude to know your business before you say a word, continue to the Full Setup below.

Train Claude on your business.

This is the part that makes the whole suite feel like it was built for you specifically. Takes about 15 minutes. After this, Claude knows your business, your offers, your voice, and your brand before you type a word.

1

Generate your Blueprint

The MDM Blueprint Builder is a custom ChatGPT that interviews you about your business. It asks 10 quick questions, one at a time, and produces a structured Blueprint document at the end. That document is what you'll bring into Claude in Step 2.

Open MDM Blueprint Builder
Already have a previous AI Business Blueprint? Open the Blueprint Builder, paste your old document in, and ask it to reformat it into the new MDM structure. Takes about 30 seconds.
2

Build your Business Blueprint Skill in Claude

Make sure you've installed the Blueprint Builder skill from the Accelerators table above. Then open a Claude chat and do the following:

  1. Paste your full Blueprint document from Step 1 into the chat
  2. Also share your brand colors (hex codes if you have them) and your font names
  3. Claude will ask a couple of quick clarifying questions if anything's missing, then produce your personalized Business Blueprint skill file
  4. Follow the instructions it gives you to install the skill into your Claude account

Once it's installed, that skill lives in your Claude account permanently. You never have to explain your business, your voice, or your offers again.

3

Create a Project for your business

A Claude Project is a permanent workspace where your Business Blueprint skill is always active. Every conversation inside it starts with Claude already knowing your full context. New to Projects? Here's a quick explainer.

  1. Go to claude.ai and click Projects in the sidebar
  2. Click New Project and name it something like My Business
  3. Do all your MDM work inside this project from now on
That's it. Your Business Blueprint skill is installed, your Project is set up, and every conversation inside it has all 20 MDM Skills ready to fire automatically based on what you're working on.

Which skill, when

If you are...Use...
Building or questioning an offerOffer Architect
Not sure why content isn't convertingMessaging Strategist
Trying to understand your buyer betterBuyer Psychology Analyst
Feeling like you sound like everyone elsePositioning Coach
Planning a launchLaunch Strategist + Launch Sequence Planner
Writing any copyMillion Dollar Marketer
Writing offer descriptionsEmotion Activator
Building a sales page section by sectionCopy Component Builder
Wanting copy to sound more like youVoice Extractor
Reviewing copy before you send itCopy Auditor
Needing content ideasContent Angle Generator
Writing social posts, hooks, or ReelsSocial Content
Writing blogs, YouTube scripts, or podcastsSEO/GEO/AEO Content
Overwhelmed or need help thinkingExecutive Assistant
Mining client feedback for copyTestimonial Miner
Getting more from existing contentContent Repurposer
Handling sales objectionsObjection Neutralizer
Planning launch emailsLaunch Sequence Planner
Getting clear on your offer messagingOffer Messaging Extractor