Claude has a few features that make MDM dramatically more powerful. Here's what they are and how to use them.
You don't need to understand Claude deeply to get great results from MDM. But knowing these four things will make everything click faster.
Skills are specialized instruction files you install into your Claude account. Once installed, they're available in every conversation. Claude reads what you're working on and applies the right skill automatically. You've already got 20 of them with MDM.
Where to find them: claude.ai → Customize → Skills
A Project is an enclosed bubble. Context inside a Project stays inside that Project — it can't see conversations or files from other Projects or from your general Claude account. Think of each one as a separate working environment with its own memory.
Where to find them: claude.ai → Projects in the left sidebar
Inside each Project, you can add instructions that load automatically in every conversation. This is where you'd paste extra context about a specific client, campaign, or project that Claude should always know about.
Where to find them: Inside any Project → the settings icon → Project Instructions
Connectors link Claude to external tools like Gmail and Google Calendar. With Connectors enabled, Claude can read your emails, check your calendar, and help you manage real information from your actual accounts.
Where to find them: claude.ai → Customize → Connectors
Here's the setup that makes MDM work the way it's designed to.
All 20 skills install in your main Claude account, not inside a specific Project. That means they're available everywhere. Install them all at once or add them as you need them.
Go to Claude Skills pageThis is the skill that makes Claude know your business. Run the MDM Blueprint Builder GPT first to generate your Blueprint document, then bring it into Claude to create the skill. Once it's installed, Claude knows your offers, your buyer, your voice, and your brand in every conversation.
Full Setup instructionsProjects are enclosed bubbles. Nothing inside one Project can see or reference anything in another Project or in your general Claude account. They don't talk to each other. That's intentional — it keeps your contexts clean and separate.
Here's how to think about setting yours up:
Project Instructions load automatically in every conversation inside that Project. Use them to add context that's always relevant — your current launch brief, a client's brand voice, the offer you're actively selling, or anything Claude should know for this specific body of work.
Good things to add to Project Instructions:
About calling skills inside a Project: your MDM Skills are available everywhere, including inside Projects. Claude usually picks the right one based on what you're asking. But sometimes it helps to be direct. If you're getting a generic response, try naming the skill explicitly:
Naming the skill directly gives Claude a precise brief — like handing a task to a specific team member rather than dropping it in a general inbox.
With Connectors enabled, Claude can read your actual emails and calendar. That means it can help you draft replies, clear your inbox, prep for calls, and plan your week based on what's actually there rather than what you describe.
The MDM Skills trigger on intent. The more context you give about what you're actually trying to do, the more precisely the right skill fires and the better the output. "Help me with my offer" is fine. "I'm building a presale for my 6-week group coaching program at $997, targeting service providers who want consistent clients" is better.
Skills are available everywhere, but your Business Blueprint context is always richest inside a Project where it's consistently loaded. Get into the habit of opening your business Project first whenever you're doing anything MDM-related.
When your offers change, when you launch something new, or when your positioning shifts, run the Blueprint Builder again or just tell Claude what changed and ask it to update your Business Blueprint skill. Keeping it current keeps your outputs current.